Sri Ramaseva Mandali's campaign to garner funds, online and off has had a slow start. Much of the campaign will have to target NRIs.
The mandali's managers now realize that they cannot expect to tap just the Bangalore corporates and well wishers because the costs are spiralling.
Varadaraj says that his dad started the Ramanavami fest with one rupee, 78 years ago. Today, the budget is above two crore rupees.
Donors to the new fund will not only get tickets to the music fest but also access to archival music.